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Hotel Digital Marketing Essentials Series

February 3 - March 8

Making Sense of a Complex Topic

Six-week virtual classroom series

Have you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing?

Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know in 2020 by participating in a live collaborative education experience over 6 weeks.

Learners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales.  Participants will also gain the skills and knowledge to pass the Certified Hospitality Digital Marketer (CHDM) exam.

What You Will Learn

  • How to apply digital marketing knowledge to grow revenue
  • How to solve digital marketing opportunities for hotel properties and partners
  • How to make better decisions around marketing channel ROI
  • How to communicate strategies more credibly to owners, vendors, and other team members