Showing items in the "Research" category

Data & Analytics for Sales Leaders: Tips for Success

At HSMAI’s Sales Leader Forum on Nov. 5–6, Dr. Kelly McGuire, principal with McRevenue LLC, presented a breakout session on “Data and Analytics for Sales Leaders.” Here is the third of four key takeaways.

Getting To Know Your Customers

Why meetings market data intelligence is a hotel’s answer to more successful prospecting — and a smarter long-term strategy for group sales. an HSMAI and Knowland White Paper. Download the…

Why Outperforming YoY Falls Short

As you analyze data, review market trends, and update your competitive analyses, have you been asking yourself the single most important question of all for the new year?  How and…

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