ShareAuditing Room Types to Maximize Profit
As trends change, so do the types of rooms that guests are interested in. Learn what to consider, how to start the process and the logistics of creating new room types when auditing rooms to maximize profits.
Showing items in the "Strategy" category
HSMAI PERSPECTIVE: ROC@Home — From Revenue Strategy to Recovery
When HSMAI regions around the world present ROC@Home on June 17, it will represent the hospitality industry’s latest — and biggest — step along the path to revenue strategy and recovery.
Planning for Hospitality Revenue Recovery
Let data guide your recovery plan. These questions should stay top of mind for you as your revenue strategy evolves.
Pricing Psychology in Challenging Times
As the coronavirus continues to spread, many hoteliers are wondering how to adjust their revenue strategy. Carter Wilson of STR presented data from the 2009–2010 recession to illustrate the implications of dropping prices versus holding steady during low-demand periods as part of a program in HSMAI’s Confronting Coronavirus webinar series.
Research in Action: Morality in Decision Making
Dr. Jeffrey Beck, associate professor in Michigan State University’s School of Hospitality Business, discussed his research on “The Role of Individual, Organizational, and Moral Intensity Factors on Revenue Manager Decision Making,” at ROC 2019.
Get Their Hands Out of Your Cookie Jar!
The Lightning Round is a signature program at HSMAI’s ROC event — giving six revenue optimization executives just six minutes and 40 seconds each to share a best practice, strategic…
Driving the Revenue Management Culture Past Rooms
The Lightning Round is a signature program at HSMAI’s ROC event — giving six revenue optimization executives just six minutes and 40 seconds each to share a best practice, strategic…
The Career Path of a DRM
Takeaways from a recent HSMAI Revenue Management Advisory call focused on how to keep DRMs interested and engaged.
Tactics, Strategy, and Leadership at ROCET
When HSMAI’s 2018 Revenue Optimization Continuing Education & Training (ROCET) program kicks off in Houston next week, the one-day conference — which is being presented nine times throughout the year…
Why rate management is not revenue strategy
There is a distinct difference between “rate management” and “revenue strategy,” although for some hotel teams, the line between the two may have blurred over the years. Read the insights…