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The Lightning Round is a signature program at HSMAI’s ROC event — giving six revenue optimization executives just six minutes and 40 seconds each to share a best practice, strategic…
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Driving the Revenue Management Culture Past Rooms
The Lightning Round is a signature program at HSMAI’s ROC event — giving six revenue optimization executives just six minutes and 40 seconds each to share a best practice, strategic…
The Career Path of a DRM
Takeaways from a recent HSMAI Revenue Management Advisory call focused on how to keep DRMs interested and engaged.
Tactics, Strategy, and Leadership at ROCET
When HSMAI’s 2018 Revenue Optimization Continuing Education & Training (ROCET) program kicks off in Houston next week, the one-day conference — which is being presented nine times throughout the year…
Why rate management is not revenue strategy
There is a distinct difference between “rate management” and “revenue strategy,” although for some hotel teams, the line between the two may have blurred over the years. Read the insights…
4 Must-Do Hotel Revenue Management Strategies for Independents
You know you need to optimize your rooms and food, but stopping there is a mistake. Lily Mockerman, revenue management expert and president at TCRM Services, says hotels, especially independents, can…
More Than Just a Bed: Hotels and Edge Strategy
HSMAI Revenue Optimization Conference (ROC) Americas speaker Alan Lewis discusses how hospitality companies can apply Edge Strategy through personalized offerings and the sale of ancillary services to hotel guests.