As the coronavirus continues to spread, many hoteliers are wondering how to adjust their revenue strategy. Carter Wilson of STR presented data from the 2009–2010 recession to illustrate the implications of dropping prices versus holding steady during low-demand periods as part of a program in HSMAI’s Confronting Coronavirus webinar series.
Dr. Jeffrey Beck, associate professor in Michigan State University’s School of Hospitality Business, discussed his research on “The Role of Individual, Organizational, and Moral Intensity Factors on Revenue Manager Decision Making,” at ROC 2019.
The Lightning Round is a signature program at HSMAI’s ROC event — giving six revenue optimization executives just six minutes and 40 seconds each to share a best practice, strategic…
The Lightning Round is a signature program at HSMAI’s ROC event — giving six revenue optimization executives just six minutes and 40 seconds each to share a best practice, strategic…
Takeaways from a recent HSMAI Revenue Management Advisory call focused on how to keep DRMs interested and engaged.
When HSMAI’s 2018 Revenue Optimization Continuing Education & Training (ROCET) program kicks off in Houston next week, the one-day conference — which is being presented nine times throughout the year…
There is a distinct difference between “rate management” and “revenue strategy,” although for some hotel teams, the line between the two may have blurred over the years. Read the insights…
You know you need to optimize your rooms and food, but stopping there is a mistake. Lily Mockerman, revenue management expert and president at TCRM Services, says hotels, especially independents, can…
HSMAI Revenue Optimization Conference (ROC) Americas speaker Alan Lewis discusses how hospitality companies can apply Edge Strategy through personalized offerings and the sale of ancillary services to hotel guests.
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