September 9, 2022

Milestone Credential Illustrates Value of HSMAI Certification Programs

HSMAI is thrilled to congratulate Olivia Garcell, a senior analyst in digital optimization at Wyndham Hotels & Resorts, who recently became the 1,000th person to receive the Certified Hospitality Digital Marketer (CHDM) credential, which is celebrating its 10th anniversary.

“I’m honored to now have the CHDM credential,” says Olivia. “It was a valuable professional development experience, and I’m very grateful to Wyndham for providing this opportunity to me.”

Like many of her fellow CHDM certification recipients, Olivia benefitted from the support of her employer. In turn, employers benefit from the commitment to the hospitality profession that certification demands. Earning the credential requires not only passing an exam but demonstrating eligibility based on professional experience, job responsibilities, writing articles and speaking at industry meetings, and several other factors.

Since HSMAI launched its current suite of certifications, more than 4,500 industry professionals have received the CHDM, CRME (Certified Revenue Management Executive), and CHBA (Certified in Hospitality Business Acumen) credentials. HSMAI salutes Olivia and all 1,000 of the recipients of the CHDM certification and looks forward to advancing the careers of future industry leaders.

For more information about HSMAI’s certification programs, visit