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FOR IMMEDIATE RELEASE: McLean, VA (April 30, 2025) – The Hospitality Sales and Marketing Association International (HSMAI) announces with great sadness the sudden passing of Jason Smith, Vice President of Marketing Communications. Jason served HSMAI and the hospitality industry with distinction, dedication, and exceptional leadership for more than 24 years.
Since joining HSMAI in 2001, Jason has been instrumental in advancing the association’s marketing communications initiatives, overseeing the organization’s digital presence, public relations efforts, and social media strategy. His creativity, strategic insight, and commitment to excellence made a lasting impact on HSMAI’s global community. A respected leader, trusted colleague, and admired mentor, Jason’s contributions will continue to influence the association and the broader industry for years to come.
HSMAI extends its deepest condolences to Jason’s family, friends, and colleagues. The family kindly requests that in lieu of flowers donations be made to World Central Kitchen in his honor.
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About HSMAI
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, Sales Leader Forum, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.