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FOR IMMEDIATE RELEASE: McLean, VA (Oct. 31, 2025) – Milestone Inc., a leading provider of AI-powered digital experience platforms, in partnership with the Hospitality Sales and Marketing Association International (HSMAI), today announced the release of a new eBook titled “How AI is Impacting the Hospitality Customer Journey.”
The publication explores how artificial intelligence is transforming every stage of the guest experience, from discovery and booking to personalization and loyalty. It provides a practical roadmap for hoteliers to thrive in the AI era. It highlights the emergence of AI search engines, Generative Engine Optimization (GEO), AI agents, and AI-native content platforms that redefine visibility, engagement, and conversion in hospitality marketing. The eBook includes case studies from leading hotel brands successfully deploying AI-powered strategies to increase visibility and efficiency, as well as frameworks for future-proofing digital strategies through unified, AI-native platforms.
“AI is no longer an emerging trend; it’s the new operating system of the guest journey,” said Anil Aggarwal, CEO of Milestone. “This eBook helps hoteliers understand where to focus investment and how to use AI to meet rising guest expectations while driving direct bookings.”
“Instead of browsing through links, travelers will increasingly expect personalized, conversational recommendations to guide them seamlessly from discovery to booking,” said Brian Hicks, President & CEO of HSMAI. “This eBook is designed to help hospitality leaders adapt to this shift and ensure their brands remain visible and competitive.”
Download eBook Now to learn how to prepare your brand for the next generation of discovery and conversion. For more information on HSMAI and its initiatives, please visit https://americas.hsmai.org/.
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About HSMAI
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with more than 30 chapters in the Americas Region. Connect with HSMAI at hsmai.org.
About Milestone
Milestone Inc provides an AI-First Platform designed to drive the discovery of content, deliver personalized experiences, and maximize conversions through data-powered insights and innovative technology. Milestone solutions include a SEO and GEO-first CMS platform optimized for Generative Engine Optimization, Personalization Engine, Website Design Services, Local Listings, Schema Platform, Events Calendar, Analytics Platform, and AI Agents for Chats and Itineraries, AI Content Studio and performance marketing services. Milestone is a trusted partner to major hotel chains, management companies and independent upscale hotels and resorts including Sun Outdoors, Jellystone, Marriott, IHG, Choice, Preferred Hotels, G6, Crescent Hotels, PM Hotel Group, Remington. The Milestone platform is among the highest-rated MarTech platforms, with awards and recognition from Forrester, G2, HSMAI Adrian Awards, US Search Awards, Search Engine Land, and CMS Wire. URL: www.milestoneinternet.com.