Insights Type: Videos

Investing in Valued Media

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 Marketing Strategy Conference, Stuart Butler, CHDM, chief marketing officer at the Myrtle Beach Convention and Visitors Bureau,  gave a presentation on “Investing in Valued Media.”

Recovery Campaigns

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 Marketing Strategy Conference, Monty White, CHDM, director of marketing at Visit Irving gave a presentation on “Recovery Campaigns.”

Why Isn’t It All About (the Guests Like) Me?

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 ROC Americas, Stephen Hambleton, CRME, director of product management at IDeaS gave a presentation on “Why Isn’t It All About (the Guests Like) Me?”

Reframing Performance

HSMAI ROC 2021 Lightning Round presentation by Jennifer Hill, CRME, VP, Client Solutions, Kalibri Labs.

The New World of Capacity and Revenue Management

HSMAI ROC 2021 Lightning Round presentation by Dan Skodol, Vice President, Data Science and Analytics, Cendyn.

The Commercial Strategy Outlook: Recovery and Beyond

At HSMAI’s Commercial Strategy Week in Dallas, Sept. 27-30, two keynote addresses highlighted what the industry can expect in the coming months. At the Marketing Strategy Conference, Clayton Reid and Katie Briscoe, MMGY Global CEO and president (respectively) shared actionable insights around a series of timely topics related to leisure, commercial, and group segments. At ROC Americas, Adam Sacks, president of Tourism Economics shared his views on the economy and expectations for when travel will fully recover. View the two presentations below:

HSMAI Customer Insight: Traveler Confidence Improving As The Delta Variant Recedes | Longwoods

The changing colors of the autumn leaves appear to coincide with a significant, positive turn in Travel Sentiment! As the reports grow of the delta variant’s decrease in cases, its impact on key Travel Sentiment Indicators is fading, taking them close to levels not seen since earlier in the summer, reports Longwoods International President & CEO Amir Eylon. Here are his insights into the findings prepared for HSMAI:

Full Report:

COVID-19 Travel Sentiment Study – Wave 48: TRAVELER CONFIDENCE IMPROVING AS THE DELTA VARIANT RECEDES

HSMAI Customer Insight: Traveler Confidence Improving As The Delta Variant Recedes | Longwoods

The changing colors of the autumn leaves appear to coincide with a significant, positive turn in Travel Sentiment! As the reports grow of the delta variant’s decrease in cases, its impact on key Travel Sentiment Indicators is fading, taking them close to levels not seen since earlier in the summer, reports Longwoods International President & CEO Amir Eylon. Here are his insights into the findings prepared for HSMAI:

Full Report:

COVID-19 Travel Sentiment Study – Wave 48: TRAVELER CONFIDENCE IMPROVING AS THE DELTA VARIANT RECEDES

ADR As You Wish

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 ROC Americas, Monika Morrobel, CRME, CHDM, corporate director of revenue at The Kessler Collection gave a presentation on “ADR as You Wish.”

Help Sellers Help Yourself

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 Marketing Strategy Conference, Holly Zoba, CHDM, principal at Scout Simply, gave a presentation on how to “Help Sellers Help Yourself.”