Americas Events

Loading Events

« All Events

  • This event has passed.

Webinar: What will a Certified Hospitality Digital Marketer (CHDM) certification do for me?

January 15, 2020 @ 3:00 pm - 3:30 pm

Have you ever wondered if obtaining a HSMAI professional certification is worth the investment to pursue? Join us on January 15th to find out if you should consider obtaining one in your 2020 professional development goals.

Hear from our program experts, the former and current chair of HSMAI Marketing Advisory Board, Holly Zoba from Scout Simply,  Dan Wacksman from Sassato as well as other industry experts, about how the CHDM certification could be a huge benefit to your organization and career.

During the webinar, we will discuss:

  • What is the CHDM certification?
  • How can you benefit from the CHDM certification?
  • What resources are available to help you prepare?
  • How can you get certified?
  • How to make a business case to your employer to pursue certification if you are in a digital marketing role or non-marketing role (i.e., sales, revenue management)?

Who should attend?
Hoteliers from branded or independent property level, regional, or corporate level

  • Sales
  • Marketing
  • Ecommerce
  • Revenue Managers
  • Revenue Strategists
  • Asset Managers/Owners
  • Regional Operations
  • General Managers

In addition to hoteliers, those who support hotels

  • Hospitality Supplier/Vendor/Partner Sales and Account Manager


Mariana Safer
Area Director of Digital Marketing, Northeast
Kimpton Hotels & Restaurants

Mariana oversees all digital strategy and marketing initiatives for a portfolio of Kimpton Hotels on the East Coast, including in the competitive markets of NYC, Boston, and Philadelphia.

Mariana’s previous experience includes leading global marketing and public relations efforts as well as Account Management teams at NextGuest Digital (previously known as HEBS Digital).  Mariana’s 17 years in the industry, along with her clear understanding of hoteliers’ business needs, has translated into many successful campaigns resulting in new business and happy clients for the hotel digital marketing and technology firm. 

Mariana regularly conducts industry research and publishes articles in major travel and hospitality publications, and is a frequent guest speaker and presenter at industry events and conferences.

Mariana holds an M.S. degree in Travel and Tourism Management from New York University’s Tisch Center for Hospitality, Tourism, and Sports Management and graduated with a B.A. in Anthropology from UCLA.

Dan Wacksman, CHDM
Sassato, Principal

With over 20 years of senior level experience in hotel marketing and travel distribution, Dan Wacksman has recently launched a new company, Sassato, to help hotels and travel related businesses to improve their performance in marketing, distribution, technology, and implementations.  Prior to this, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts, where he oversaw Marketing, Digital, Loyalty/CRM, Contact Center Operations, OTA relationships, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers),  General Manager of, an Online Travel Agency based in Beijing, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.

Holly Zoba, CHDM
Scout Simply, Principal

Holly Zoba has 15 years of experience in hotel Sales and Marketing, with Hospitality Partners and the Aurora Foundation, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer, MERN stack, and has contributed to the development of several web applications.  Her company, Scout Simply, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education, coaching, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.

Note: If unable to attend during the webinar time, a recording of webinar will be provided to those who pre-register.



January 15, 2020
3:00 pm - 3:30 pm