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Webinar: Crisis Communication and Marketing Expert Insights

March 12 @ 3:00 pm - 3:30 pm

Webinar Recording:

This free HSMAI webinar provides hospitality professionals with insights on PR, communications, and finding opportunities in today’s challenging environment as coronavirus continues to impact the industry.

HSMAI President & CEO Bob Gilbert interviews Chris Davidson, EVP, Insights & Strategy, MMGY Global; and Laura Guitar, EVP + Partner, rbb Communications on best practices and perspectives gleaned from communications with their clients.

Presenters:


Chris Davidson, EVP, Insights & Strategy
MMGY Global

 


Laura Guitar, EVP + Partner
rbb Communications

About the Speakers:

Chris Davidson, EVP, Insights & Strategy
MMGY Global

Chris Davidson oversees MMGY Global’s travel insights and strategy division. He is responsible for the agency’s portfolio of syndicated and custom research products, including its Portrait of American Travelers® series and its DK Shifflet suite of travel performance products. He also directs the organization’s substantial investment in travel intelligence and how it fuels marketing strategies that drive results.

Chris has 25 years of experience in market research, strategic planning, brand strategy and integrated marketing communications. Prior to joining MMGY, he was a senior executive with Caesar’s Entertainment at both the corporate and property management levels.  ,, During his tenure at MMGY, Chris has had the pleasure of working with industry leaders in travel and tourism, including Tourism Vancouver, Choice Hotels, Omni Hotels & Resorts, Colonial Williamsburg Foundation, Monte Carlo Resort & Casino, Niagara Falls USA and SeaWorld Parks. He is also a recognized speaker at numerous industry conferences and events each year.

Laura Guitar, EVP + Partner
rbb Communications

Laura Guitar leads Reputation & Risk Advisors, a division of rbb Communications, focusing on issues, crisis and reputation management. Her experience includes strategic communications programming, crisis preparedness planning, issue-oriented campaigns, litigation communications, and programs to mitigate risk and reputational impact including during M&A transactions. Laura is specifically focused on mitigating digital and social reputation impacts associated with major brands, corporations, and high-profile individuals.

Her experience includes participation as a member of Delta Airlines’ national crisis response team, crisis support for one of the largest independent retailers of wine & spirits in the US and on-call counsel for the world’s largest fast-food restaurant franchise. Laura has served clients including the Walt Disney Company, Publix, GE Healthcare, the Chinese Ministry of Rail, the University of Florida and multiple health care systems.  A graduate of Rollins College, Laura has been recognized for her professional accomplishments and volunteer efforts with a variety of industry and community awards.

Details

Date:
March 12
Time:
3:00 pm - 3:30 pm
Event Tags:
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