HSMAI is heading to New York City this February for a series of workshops, meetings, and celebrations. We’re honoring this year’s class of Top 25 and the Adrian Awards winners – the best of the best in Travel Marketing.
Details below – join us as we gather to celebrate commercial strategy in hospitality!

Tuesday, February 17
HSMAI Foundation Board of Directors Dinner (invitation only)

Wednesday, February 18
HSMAI Foundation Board of Directors Meeting
Executive Committee of HSMAI Americas Meeting – Day 1
3:30 – 4:30 Top 25 Reception (invitation only)

Adrian Awards Ceremony – Celebrating the Best of Travel Marketing
New York Marriott Marquis – 1535 Broadway, New York City, NY 10036
3:00 – 5:30 – Registration
4:30 – 5:30 – Red Carpet Arrivals
5:30 – 7:00 – Awards Ceremony
7:00 – 9:00 – Dinner Reception
Click here for Adrian Awards tickets 
(early bird tickets available until January 28th)

Thursday, February 19 –
Executive Committee of the Americas Board Meeting – Day 2
Marketing Executive Roundtable, Hotel Management Companies and Brands – (invitation only)

A room block is available at the New York Marriott Marquis – 1535 Broadway, New York City, NY 10036
Reservation Deadline: January 28, 2026