HSMAI’s ROC is where hotel revenue leaders unite for education, collaboration and innovation at the world’s largest gathering of revenue professionals in the travel industry.

For almost two decades, HSMAI’s ROC has delivered the most compelling and comprehensive event for the hotel revenue optimization discipline, with more than 650 leading professionals coming together to address the most critical trends affecting hotels today. With powerful educational and networking opportunities, ROC is the can’t-miss conference of the year for learning and engagement. It’s where senior leaders in hotel revenue optimization, sales, marketing, and distribution connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.

See why industry leaders consider ROC a must-attend event:

2018 HSMAI ROC Recap: Bold Innovations and Bright Networking from Hospitality Upgrade on Vimeo.