Showing items in the "Commercial Strategy" category

Has Social Media Broken the Travel Funnel?

Published: March 11, 2026 Miyuki Sasada, Senior Account Manager, Booking.com*, Rising Revenue Optimization Leaders Council Member Article author - Miyuki Sasada, Booking.com, Rising Revenue Optimization Leaders Council Member During...

Profiling This Year’s Top 25: The First Five

This year’s Top 25 were recognized in NYC last month for leadership, innovation, and measurable commercial impact. As HSMAI CEO Brian Hicks said, “Their success stories showcase the importance of…

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