Americas Events
Virtual Event
The Seven Futures Problem: Why your sales, marketing, and revenue teams are all wrong — and what to do about it in 90 Days
June 24 @ 8:00 am
Virtual Event
Most hotels miss budget not because the market is hard, but because Sales, Marketing, and Revenue Management are quietly working from different versions of the future. This master class shows how the “Seven Futures Problem” silently drains your P&L every week — and gives commercial leaders a 5-level diagnostic to identify where their hotel sits today, plus a forecasting philosophy that aligns the entire commercial team on one number that actually matters to ownership.