Insights

FEATURED INSIGHTS

Digital RFPs and the Speed Question

Megan O’Neil, Convention Sales Manager, MGM Grand and The Signature, Rising Sales Leader Council Member  This article comes from a recent discussion of a sales Rising Leader Council focused on digital RFPs,...

From Disjointed to Dynamic: A Framework View of Hotel Marketing Performance

Kimberly Erwin, Principal at Lotus Marketing, HSMAI Marketing Advisory Board Member In most hotels, marketing is a patchwork of activity rather than a system of progress. Teams stay busy, but busy doesn’t mean effective. Hotels often...

Ancillary Revenue Growth and the Shift to Total Revenue Thinking

Sofya Williams (formerly Sofya McIntosh), SVP Sales & Customer Success, ComOps, Sales Advisory Board Member  Chris Hardy, Vice President of Commercial Strategy, Parks Hospitality Group, Sales Advisory Board Chair   A recent discussion of HSMAI’s Sales Advisory Board centered on a truth everyone felt...

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HSMAI Celebrates 68th Annual Adrian Awards
HSMAI celebrated the best in travel marketing at the Adrian Awards Celebration on 2|18 with more than 500 industry and agency executives in attendance.

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