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X-WR-CALDESC:Events for HSMAI Americas
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DTSTART;TZID=America/New_York:20201118T140000
DTEND;TZID=America/New_York:20201118T151500
DTSTAMP:20260507T102903
CREATED:20201009T142915Z
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UID:4694-1605708000-1605712500@americas.hsmai.org
SUMMARY:HSMAI Recovery Connections:  Measuring Marketing Effectiveness During (and Post!) Pandemic
DESCRIPTION:Marketing Track\nOrganized by HSMAI’s Marketing Advisory Board \nMarketing teams continue to confront unprecedented challenges – including measuring the effectiveness of their marketing efforts in the “new abnormal.” \nMarketing experts will share insights and best practices for: \n• measuring and tracking your progress\, \n• demonstrating value\, \n• avoiding common pitfalls and key techniques to exploit\, and \n• adapting during what is likely to be a very bumpy recovery. \nHSMAI members save 25% off published prices!
URL:https://americas.hsmai.org/event/hsmai-recovery-connections-leverage-strengths-not-skills-to-drive-results-from-your-team-2020-11-04-2020-11-18/
LOCATION:Online Web Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201111T140000
DTEND;TZID=America/New_York:20201111T151500
DTSTAMP:20260507T102903
CREATED:20201009T142915Z
LAST-MODIFIED:20201026T162502Z
UID:4693-1605103200-1605107700@americas.hsmai.org
SUMMARY:HSMAI Recovery Connections: Winning with Multi-Property Revenue Management
DESCRIPTION:Revenue Optimization Track\nOrganized by HSMAI’s Revenue Optimization Advisory Board \nMulti-property revenue management — both on and off property — has been a growing approach to executing revenue management over the past 10 years. As our industry faces the disruption of Covid-19\, the use of remote and multi-property revenue management is increasing rapidly. Tune into our panelists who will talk about best practices for handling multi-property revenue management including the challenges and opportunities of creating and operating consolidated revenue management organizations. This will be a frank discussion on the impacts of and responses to the disruption caused by Covid 19 to these remote models. \nHSMAI members save 25% off published prices!
URL:https://americas.hsmai.org/event/hsmai-recovery-connections-leverage-strengths-not-skills-to-drive-results-from-your-team-2020-11-04-2020-11-11/
LOCATION:Online Web Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201104T140000
DTEND;TZID=America/New_York:20201104T151500
DTSTAMP:20260507T102903
CREATED:20201009T142915Z
LAST-MODIFIED:20201026T160845Z
UID:4692-1604498400-1604502900@americas.hsmai.org
SUMMARY:HSMAI Recovery Connections: The Metrics that Matter
DESCRIPTION:Sales Track\nOrganized by HSMAI’s Sales Advisory Board \nHospitality companies and sales organizations within them have endured their most challenging year ever and are beginning to settle into the new normal for the foreseeable future. Salespeople – especially at the property level – continue to deal with wearing multiple hats and an ever-changing path to purchase and their leaders struggle with new strategies\, structures\, and sales measurement metrics\, and this list continued to change and grow. The traditional measures of success still exist – RevPAR\, activity-based metrics\, goals/quotas\, etc. – but what others are key to effectively measuring and communicating your success in this new environment? \nThis session combines expert research and insights from ZS\, a leading consulting firm\, with insights from HSMAI members in a content-rich and interactive environment. Attendees will hear from ZS how to identify the metrics that matter in your specific environment with the key objective: improving overall sales effectiveness & performance. In addition to insights from ZS\, the session will include relevant case studies and interactive break-out discussions that will enable participants to immediately apply what they’ve learned. We look forward to your participation in this engaging and insightful session! \nHSMAI members save 25% off published prices!
URL:https://americas.hsmai.org/event/hsmai-recovery-connections-leverage-strengths-not-skills-to-drive-results-from-your-team-2020-11-04/2020-11-04/
LOCATION:Online Web Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201028T140000
DTEND;TZID=America/New_York:20201028T151500
DTSTAMP:20260507T102903
CREATED:20201009T142915Z
LAST-MODIFIED:20201009T145225Z
UID:4691-1603893600-1603898100@americas.hsmai.org
SUMMARY:HSMAI Recovery Connections: Inspiring Guest Confidence: The New Value Proposition
DESCRIPTION:Marketing Track\nOrganized by HSMAI’s Marketing Advisory Board \nPotential travelers are uncertain about the rules of the road (and skies). Case in point: searches for “can I travel” have grown globally by 800% YOY; and\, searches for “safe to fly” have grown by over 500% YOY. \nThis session will share best practices and strategic insights around nurturing the growing level of comfort many people have when it comes to travel\, and amplifying messages around health and safety initiatives. \nThe goal is to help travelers return to the road with renewed confidence. \nHSMAI members save 25% off published prices!
URL:https://americas.hsmai.org/event/hsmai-recovery-connections-leverage-strengths-not-skills-to-drive-results-from-your-team-2020-10-28/
LOCATION:Online Web Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201021T140000
DTEND;TZID=America/New_York:20201021T151500
DTSTAMP:20260507T102903
CREATED:20201009T142915Z
LAST-MODIFIED:20201009T144911Z
UID:4690-1603288800-1603293300@americas.hsmai.org
SUMMARY:HSMAI Recovery Connections: Hitting the Bullseye When Your Target Shrinks and Expands
DESCRIPTION:Revenue Optimization Track\nOrganized by HSMAI’s Revenue Optimization Advisory Board \nRecovery is going to vary by market and hotel type\, so how do you set meaningful goals and expectations for your team and owners? This session is designed to help you understand alternatives to a traditional goal-setting process\, give you some ideas about how to structure goals and incentives\, and help you break your process down to the basics. Join our diverse group of industry leaders as we discuss how to build a path forward amidst the chaos. \nHSMAI members save 25% off published prices!
URL:https://americas.hsmai.org/event/hsmai-recovery-connections-leverage-strengths-not-skills-to-drive-results-from-your-team-2020-10-21/
LOCATION:Online Web Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201014T140000
DTEND;TZID=America/New_York:20201014T151500
DTSTAMP:20260507T102903
CREATED:20201009T142915Z
LAST-MODIFIED:20201009T144448Z
UID:4675-1602684000-1602688500@americas.hsmai.org
SUMMARY:HSMAI Recovery Connections: Leverage STRENGTHS\, Not Skills\, to Drive Results from Your Team
DESCRIPTION:Sales Track\nOrganized by HSMAI’s Sales Advisory Board \nIn order to make the most of the streamlined sales teams most hotels have today\, we need to turn the traditional model of “deploy first\, set goals second” on its head. \nToday we must start with goals and objectives\, and align the strengths of individuals on our teams to them. \nYou will walk away from this session with actionable insights from the owner\, operator\, and brand perspectives about: \n• making the prioritization of goals a priority\, \n• the difference between the strengths and skills of your team members\, and \n• the best was to determine the deployment to meet specific goals\, targets\, or business needs. \nHSMAI members save 25% off published prices!
URL:https://americas.hsmai.org/event/hsmai-recovery-connections-leverage-strengths-not-skills-to-drive-results-from-your-team/
LOCATION:Online Web Series
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220913
DTEND;VALUE=DATE:20220928
DTSTAMP:20260507T102903
CREATED:20200813T113938Z
LAST-MODIFIED:20220926T140355Z
UID:4254-1663027200-1664323199@americas.hsmai.org
SUMMARY:Design For Attention Master Class
DESCRIPTION:[vc_row][vc_column][vc_column_text]Do you need to: \n\nLead client presentations\, webinars and meetings that stand out from the crowd?\nUse narrative structure to create powerful talks?\nTake advantage of visual storytelling\, micro moments and more?\nAvoid the biggest mistakes presenters make\, especially for virtual audiences?\n\nThis master class shows you how to stand out from the crowd with powerhouse presentations that capture attention. \nBrought to HSMAI members at no cost from the HSMAI Foundation. \nParticipants get: \n\ntwo web sessions delivered live\nresource materials including tip sheets\, case studies\, scripts\, and step-by-step guides\ntwo months of access to the Master Class Hub with web recordings\, courses\, and materials\n\nPresented By: \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion style=”flat” shape=”square” color=”green” gap=”1″ active_section=”-1″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”September 13: The Power of Narrative: Earn Your Audience” tab_id=”1597325395907-61441a04-bee7″][vc_column_text]September 13\, 2022 @ 11 AM Eastern Time \nYour audiences have long been distracted. Now\, they are more distant\, too. How do you get them to tune in to your next virtual client presentation or team meeting? To have impact\, you must design your talks and meetings for a small screen––in a way that makes a big impact. We’ll show you how to: \n\ndesign for attention and today’s virtual audience\nuse narrative structure\, pacing and the three-second rule\ntake advantage of micro moments\, storylines and more\n\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”September 27: The Power of the Visual: Wow Your Audience” tab_id=”1597325395907-819ce6bf-f06a”][vc_column_text]September 27\, 2022 @ 11 AM Eastern Time \nWe take in most of our information through our eyes. So your presentation or online webinar can wow a crowd––or lose one––in the first few minutes (or even the opening title slide). We’ll cover how to: \n\nleverage rapid visual storytelling to capture attention\nuse images to illustrate (not decorate)\navoid the biggest mistakes presenters make\, especially for virtual audiences\n\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Register Now!” tab_id=”1597326770328-d7f34c42-1883″][vc_column_text]» HSMAI Members: Free thanks to the HSMAI Foundation \n» Non-Members: $99 \n\n[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row]
URL:https://americas.hsmai.org/event/design-for-attention-master-class/
LOCATION:Online Web Series
CATEGORIES:Classes,Nationalevents
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