All Global Americas Insights

Curate Update: Innovation, Analytics, and Talent

By Christopher Durso, Vice President of Content Development, Hospitality Sales & Marketing Association International (HSMAI) We’re less than two months out from our next Curate event — Sept. 5–6 at…

HSMAI Announces 2021 Revenue Optimization Honorees

McLean, VA—The Hospitality Sales and Marketing Association International (HSMAI) will celebrate four outstanding revenue optimization leaders during HSMAI ROC Americas in Dallas on Sept. 29. HSMAI will honor Cindy Estis…

How to Audit Your GDS Info

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on best practices for auditing the information you share on global distribution systems (GDS).

Measuring B2B Marketing Success

HSMAI’s Marketing Advisory Board members took a deep dive into measuring the success and ROI of B2B marketing on their latest call, including sharing some of the metrics and tools that they use.