Revenue Management & Digital Marketing: Are they playing in the same sandbox?

Revenue Management function has been evolving at a fast pace – from just managing price, to including inventory, followed by distribution management and onto total profit optimization involving restaurants, bars, spas, and even hotel carparks. Is Digital Marketing and Analytics the latest bastion to involve RM? How do these two functions collaborate in hotels? How should they? Jeannette Ho from Fairmont Raffles gives a peek into how these functions join forces to drive incremental revenue and higher guest satisfaction at the HSMAI Revenue Optimization Conference (ROC) AsiaPacific 2016.