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Webinar: Pricing Psychology in Challenging Times

March 10, 2020 @ 1:00 pm - 1:30 pm

Watch The Webinar Recording:

This free HSMAI webinar will provide revenue optimization, sales, and marketing professionals with insights on pricing decision making in today’s challenging environment as coronavirus continues to impact the industry.

Carter Wilson, SVP, Consulting and Analytics, STR, will present the data from the 2009-2010 recession to illustrate the implications of price changes during low demand periods.


Carter Wilson, ISHC
SVP, Consulting and Analytics,

* Registrants agree to abide by HSMAI’s antitrust guidelines.

Supported by HSMAI ROC 2020 Partners


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About the Presenter

Carter oversees STR’s Consulting & Analytics practice, which is tasked with using the company’s deep repository of hotel-performance data to answer the most complex of client questions. The Consulting & Analytics group also oversees STR’s Custom Forecast product, the HOST/P&L program, comp set selection and optimization, and the Bandwidth, RPM, and Pulse Reports. Carter has over three decades of experience in the hospitality industry and has extensive public-speaking experience, lecturing frequently at major conferences and company events.

* HSMAI’s Antitrust Guidelines: HSMAI is committed to sponsoring face-to-face meetings and events where all participants can comfortably engage with their peers while protecting the confidentiality of their employers and abiding by antitrust rules. Participants must not engage in discussions, whether formal or informal, of any subjects relating to pricing or which otherwise may be deemed in violation of applicable federal antitrust laws and state anti-competitive practices statutes.



March 10, 2020
1:00 pm - 1:30 pm