HSMAI University Online Education

HSMAI University offers a wide-ranging schedule of course offerings and learning experiences in digital, interactive formats.

Programs offer specialized content to help you fuel sales, inspire marketing, and optimize revenue. Every aspect of the content and support material included in the HSMAI University programs has been specifically designed and developed for those involved in sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.

Certifications

HSMAI has offered industry-leading certifications for more than 30 years. Explore how a certification in revenue management, digital marketing, or business acumen can advance your career.

More Information

Buy Now, Choose Later

NEW:  Buy now, take a class later!  You can now purchase a registration for an Essentials class – either Hotel Digital Marketing Essentials, Hotel Digital Sales Essentials, or Hotel Revenue Optimization Essentials – either for yourself or for an employee or as a gift for a colleague, and you (or they) can choose a class from the 2022 calendar of scheduled classes any time you’re ready.  When you (or they) have decided on a class, just let Kathy Tindell at ktindell@hsmai.org know which one you want to take.

Instructor-Led Virtual Education: The Essentials

Hotel DIGITAL MARKETING Essentials

Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know in 2021.

You will be able to confidently find your way through the complex web of hotel digital marketing and come away with the knowledge to work more skillfully with internal teams and external partners to grow sales.

This is an excellent “prep course” if you’re considering pursuing the Certified Hospitality Digital Marketer (CHDM) certification.

Hotel REVENUE OPTIMIZATION Essentials

Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization, and confirm their knowledge, experience, and capabilities in the field.

This course takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization.

This is an excellent “prep course” if you’re considering pursuing the Certified Revenue Management Executive (CRME) certification.

Hotel DIGITAL SALES Essentials

Do you need to understand buyers new approach to purchasing today? This course will give you the strategies, digital tools, and confidence you need to find and close more sales.

You will learn to create awareness and engage prospects earlier through social networks, help buyers make sense of the overwhelming amount of information available through clear and compelling digital communication, and ultimately turn customers into advocates.

On-Demand Courses

Learn from industry experts and grow your knowledge at a pace that works for you. These courses, presented by HSMAI and its partners, are carefully developed and curated to offer the ultimate in convenience and flexibility—as well as HSMAI’s proven track record for education.

NAVIGATING METASEARCH

Metasearch continues to grow in importance for hotels, especially in relation to the “book direct” movement. This course will help you:

  • Understand how metasearch works
  • Confidently navigate the metasearch marketing landscape
  • Create campaign goals and strategies using metasearch to achieve them
  • Realistically plan your metasearch budget

HSMAI ACADEMY

A partnership of HSMAI regions around the world, the HSMAI Academy offers a variety short on-demand courses to help hoteliers upskill and expand skills. Courses include:

  • Introduction to Hospitality Revenue Management
  • Understanding Your Guests’ Path to Booking
  • Understanding the Accommodation Market
  • Market Segmentation in Hospitality
  • Accommodation Distribution
  • Forecasting for Accommodation Suppliers
  • Revenue Strategy for Accommodation Suppliers
  • Pricing Rooms for Accommodation Suppliers
  • Getting Started with Hospitality Business Intelligence
  • Revenue Management Roles, Structure & Culture in the Hotel Industry
  • Introduction to Hotel Digital Marketing
  • Managing the Hospitality Revenue Function
  • Recruiting & Retaining Hospitality Revenue people
  • General Managers Guide to Working with Hotel Owners: A Commercial Perspective
  • How to Develop your Hotel SWOT Analysis

Recorded Conference Presentations

Members have access to recorded presentations from recent HSMAI conferences including the Marketing Strategy Conference and HSMAI ROC Americas.

ROC Presentations

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Marketing Conference Presentations

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