HSMAI University

HSMAI University offers a wide-ranging schedule of course offerings and learning experiences in public venue, private label and online formats.

Programs offer specialized content to help you fuel sales, inspire marketing, and optimize revenue. Every aspect of the content and support material included in the HSMAI University programs has been specifically designed and developed for those involved in sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.


HSMAI introduced certification for hotel sales professionals nearly thirty years ago. Today HSMAI offers certification in several disciplines, including revenue management, business acumen, and the newest, digital marketing.

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Education – Hotel Digital Marketing Essentials Webinar Series

Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know in 2020 by participating in a live collaborative education experience over 6 weeks.

Learners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales.  Participants will also gain the skills and knowledge to pass the Certified Hospitality Digital Marketer (CHDM) exam.

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Education – Videos

Members can now access recorded session videos from recent HSMAI Marketing Strategy Conference and HSMAI ROC Americas conferences.

ROC Presentations

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Marketing Conference Presentations

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HSMAI University offers online training programs in conjunction with top universities and industry experts.


HSMAI University’s RO2Win revenue optimization program. HSMAI and the Institute for Hospitality and Tourism Education and Research at Florida International University have created RO2Win, an online revenue optimization course for hospitality professionals, that trains a team to optimize every opportunity to increase hotel revenue.

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