Advisory Boards

Complementing the work of HSMAI’s chapters, HSMAI’s advisory boards connect members with common interests across geographic boundaries in the Americas region. Each advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise.

Sales Advisory Board | Marketing Advisory Board | Revenue Optimization Advisory Board | Global Distribution Advisory Board

If you are interested in joining one of these advisory boards or councils, watch for the call for applications that is released to all HSMAI members in August of each year. All HSMAI members, with the exception of student members, are eligible to serve.

Contact information for advisory board members is available through the HSMAI membership directory (members only). Get started at “My HSMAI” above.


The Sales Advisory Board is demonstrating the value and relevance of the sales function by focusing on its four key priorities, and advocates that all sales leaders make these priorities their own:

  1. Reduce industry wide cost of sales/customer acquisition to improve profitability, and fight commoditization of hospitality services in the purchaser’s mind so that hoteliers are not just selling on price.
  2. Promote innovative recruiting and talent development practices, including career-pathing and leadership development for hospitality salespeople.
  3. Enhance sales force business acumen in order to increase productivity and improve the buying-selling process; improve sales forecasting and pipeline management methodologies; and, encourage the use of technologies that assist these efforts.
  4. Develop efficient sales practices for hotels, including aligning sales with operations, revenue management, and ecommerce, while reducing costs. This includes implementing effective performance measures (e.g., conversion, speed, filling need periods, profitability, etc.) and simplified reward systems that keep salespeople focused on the goals of the overall enterprise.

Members include:

  • CHAIR:  Eric Kreins, Assistant Managing Director, Sales, Hilton Worldwide Sales
  • Bob Anderson, President, Star Performance, Inc.
  • John Brich, Vice President, SearchWide Global
  • Katie Davin, CHSE, Associate Professor, Johnson & Wales University-Providence
  • Yvette Edwards, RVP, Sales – LAC, Hyatt Corporation
  • Chad Fletcher, Vice President, Global Sales, Choice Hotels International
  • Mike Francis, Business Consulting Manager – Travel & Hospitality, ZS
  • Cory Hagopian, Vice President, Sales, Entertainment & Executive Travel, Accor
  • Kaaren Hamilton, CMP, Vice President, Global Sales, Sonesta International
  • Allison Handy, Chief Commercial Officer, Prism Hotels & Resorts
  • Chris Hardy, CRME, Vice President, Sales & Revenue Strategy, Parks Hospitality Group
  • James Harris, CRME, VP Business Development, Revenue Analytics
  • Amy Huff, Executive Director of Hotel Strategy, MGM Resorts
  • Amy Infante, CEO & Visionary, GitGo
  • Jonathan Kaplan, Vice President, Americas Sales, IHG Hotels & Resorts
  • Lori Kiel, CHDM, Chief Revenue and Marketing Officer, Kessler Collection
  • Patricia Kobela, Regional Director of Sales, Chartwell Hotels
  • Melissa Kouvelas, Director, Worldwide Sales, Best Western Hotels & Resorts
  • Gissell Moronta, CMP, Vice President, Sales and Marketing, Atrium Hospitality
  • Ginny Morrison, CHA, VP of Sales & Marketing, Spire Hospitality
  • Lefty Novotny, CHSE, President, Master Connection Associates
  • David O’Donohoe, Vice President, Brand Engagement, Groups360
  • Kavita Patel, Area Manager, Americas, IDeaS Revenue Solutions
  • Denny Stewart, SVP, Sales & Marketing, Aimbridge Hospitality
  • Paula Zeller, DVP of Sales & Marketing, Remington Hotels


The Marketing Advisory Board monitors the landscape of hotel marketing and identifies ways that HSMAI can better serve the discipline, redefine the value the organization provides in this area, and inspire modern marketers in today’s world.

  • CHAIR: Theodore Holloway, CHDM, Senior Director Loyalty, Customer Engagement, Best Western Hotels & Resorts
  • Laura Allen, CHDM, Corporate Manager of eCommerce, LBA Hospitality
  • Mary Bennett, VP, Marketing & Digital Strategy, Omni Hotels & Resorts
  • Richard Black, Regional Vice President, Sales East, Sojern
  • Sean Brevick, VP Marketing, IHG
  • Tammie Carlisle, Head of Hospitality, Milestone Inc.
  • Denise Chapman, Director of Marketing, Hotel Del Coronado
  • Jessica Davidson, CHDM, SVP,  Digital & Brand Marketing, Wyndham Hotels & Resorts
  • Cristina DiStefano, CHDM, Director of Enterprise Marketing, Turning Stone Resort Casino
  • Dan Fernandez, VP of Digital Marketing, Concord Hospitality
  • Kirsten Frazell, Industry Manager, Travel, Facebook
  • Isaac Gerstenzang, CHDM, CRME, Vice President Digital Marketing & CRM, Atlantis Paradise Bahamas
  • Michael Goldrich, CHDM, CRME, Chief Experience Officer, The Hotels Network
  • Steven Gottlieb, Senior Vice President Sales & Revenue Management, Graduate Hotels
  • Carolyn Hosna, CHDM, Vice President, Marketing, White Lodging Services
  • John Jimenez, CHSP, VP of E-commerce, Noble Investment Group
  • Nancy Johns, CHDM, SVP of Integrated Marketing + Digital Solutions, Crescent Hotels & Resorts
  • Katie Johnson, CHDM, Global Director of Brand Marketing, Hyatt Hotels Corporation
  • Lisa Jordan, Senior Director of Digital Marketing, Red Roof
  • Kathryn Lochridge, Director, Resort Marketing, Universal Orlando
  • Thomas McDermott, VP, Marketing, Tambourine
  • Jeremy Murray, CHDM, Vice President, Digital Marketing, Apple Hospitality REIT
  • Rory Peska, VP Ecommerce, Aimbridge Hospitality
  • Taryn Proctor, Client Partner Lead, Travel Industry, Google
  • Christopher Robinson, CHDM, Director, Customer Success + Engagement + Training, Marriott International
  • Ed Skapinok, Chief Marketing Officer, Appellation
  • Stephanie Smith, Founder & Digital Matriarch, Cogwheel Marketing
  • Will Traywick, Vice President of Marketing, Prism Hotels & Resorts
  • Nima Vaez-Zadeh, CRME, Market Manager, Hopper
  • Theresa van Greunen, AVP, Corporate Communications, Aqua-Aston Hospitality
  • Dan Wacksman, CHDM, CHBA, CRME, Principal, Sassato LLC
  • TJ Walz, Director of Data Management, MMGY Global
  • Haley White, Director, Business Development, Expedia Group Media Solutions
  • Misty Wise, CRME, CHDM, Corporate Director, eCommerce, Atrium Hospitality


The Revenue Optimization Advisory Board is advancing the revenue optimization discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue professionals, other sales and marketing professionals, and senior management in the hospitality industry. Members include:

  • CHAIR: Nicole Young, CRME, Sr. Corporate Director Global Revenue Management, Rosewood Hotel Group
  • Chris Anderson, Professor, School of Hotel Administration, Cornell University
  • Veronica Andrews, CRME, Director, Digital Data Solutions, STR
  • Vivek Bhogaraju, GM, Lodging Revenue Performance Solutions, Expedia Group
  • Christopher Biondo, VP of Revenue Strategies, Standard International
  • Christian Boerger, CRME, CHDM, CHBA, Vice President of Revenue Strategy, Oxford Collection
  • Dana Cariss, CHDM, VP,  Revenue Strategy + Distribution, CoralTree Hospitality
  • Libbi Carlson, CRME, Vice President of Revenue Strategy, Remington Hotels
  • Karen Codilla, CRME, CHDM, Corporate Director, Revenue and Distribution, Outrigger Hospitality Group
  • Dave Collier, Chief Revenue Officer, OTA Insight
  • Vincent Cuneo, CRME, CHDM, Dir of Group Sales and Revenue, AutoCamp
  • Anja Fiedler, CRME, CHBA, Executive Director, Revenue Management Integration, Accor
  • Matthew Guglielmetti, Decision Analytics Manager, ZS Associates
  • Renee Haddad, CRME, Director, Revenue Optimization, Preferred Hotels & Resorts
  • Jennifer Hill, CRME, VP,  Client Solutions, Kalibri Labs
  • Erich Jankowski, VP Revenue Management & Commercial Strategy, Host Hotels & Resorts
  • Mehernosh Jehangir, CRME, Corporate Director of Revenue Management, Loews Hotels & Co
  • Michael Klein, Vice President, Revenue Management, Hyatt Hotels Corporation
  • Mark McBride, Senior Director of Revenue Management, Hilton Hotels Corporation
  • Monika Morrobel, CRME, CHDM, Corporate Director of Revenue, Kessler Collection
  • Jill Moulton, Sr Director Revenue Policy & Planning, Marriott International
  • Scott Muety, CRME, Vice President, Revenue Management, Viceroy Hotel Group
  • Breffni Noone, Professor, Penn State University
  • Sharon Paine, VP, Revenue Management, IHG
  • Jennifer Schneider, CRME, Vice President, Revenue Optimization-Americas, Radisson Hotel Group – Americas
  • Chinmai Sharma, CRME, President, Americas, RateGain
  • Dan Skodol, Vice President of Revenue Management and Channel Distribution, Inspirato
  • David Warman, Chief Client Officer, IDeaS
  • Tim Wiersma, CRME, Founder and Principal, Revenue Generation LLC


HSMAI’s Global Distribution Advisory Board monitors the landscape of hotel distribution and identifies ways that HSMAI can better serve the discipline.

  • Brij Bhushan Chachra, CRME, Vice President – Revenue Management & Distribution, Taj Hotels & Palaces, IHCL TATA Group
  • Paolo Federico, Senior Vice President, Revenue Management & Distribution, Jumeirah Hotels
  • Sarah Fults, Vice President, Distribution, MGM Resorts International
  • Philippe Garnier, VP Omnichannel Commerce, IHG
  • Michael Hucho, Owner & Founder, Management Consultant
  • Alexa Montgomery Krnjaic, VP, Channel Management & Strategic Initiatives, Sonesta International Hotels Corporation
  • Oral Muir, VP Global Distribution Channels, Hilton
  • Lauri Mussa, Corporate Director of Reservations & Distribution, Rosewood Hotels & Resorts
  • Bela Nagy, SVP Distribution, Accor
  • Jeff Wermager, CRME, VP, Channels and Distribution-Americas, Radisson Hotel Group
  • Pippa Williamson, SVP, Head of Sales & Distribution, Shangri-La Group