What Is the State of the Industry?

Recently Hannah Smith, Senior Consultant at STR, spoke with HSMAI staff to offer a preview of her keynote at HSMAI’s Sales Leader Forum October 20.   

Defining and Measuring “Performance”: How are you driving incrementality for your brand?

Insights from a recent HSMAI Marketing Advisory Board thought-provoking discussion around measurement and how the travel marketing world defines performance and how we attribute performance to ad spend.

Commercial Strategy Week Insight: All I Ever Needed to Know I Learned from Hotel Revenue Optimization

Sharon Paine, VP, Revenue Management, IHG Hotels & Resorts, shares lessons she learned through her career in revenue optimization – and how they changed her life, during this Lightning Round session at ROC Americas 2022, part of HSMAI Commercial Strategy Week.

Upcoming Events

HSMAI Sales Leader Forum
October 20, 2022
Frisco, Texas

HSMAI Adrian Awards Celebration
February 23, 2023
Los Angeles

HSMAI Commercial Strategy Week 2023
June 26-29, 2023
Toronto, Canada


HSMAI Essentials
Expert-led certificate courses

Design For Attention
Member Master Class
September 13, 27

In the News

Milestone Credential Illustrates Value of HSMAI Certification Programs
HSMAI is thrilled to congratulate Olivia Garcell, a senior analyst in digital optimization at Wyndham Hotels & Resorts, who recently became the 1,000th person to receive the CHDM certification.

The Next Great Chapter: HSMAI 2022 Adrian Awards Open
HSMAI is now accepting entries for the 2022 Adrian Awards. The 66th annual Adrians competition will recognize excellence in travel marketing. 

Video View

HSMAI Foundation Board Member Jessica Davidson, CHDM, Senior Vice President of Digital, Wyndham, discusses what she loves about hospitality.