Legal Issues for Sales Professionals

At HSMAI’s Sales Leader Forum on Nov. 5–6, hospitality-law expert Steve Rudner presented a keynote address on “Headlines and Headwinds for 2020: Legal Issues for Sales Leaders’ Radars.” Here are four key takeaways.

Marketing Evolution – Attribution and Analytics Best Practices from the Field

As part of a project to update HSMAI’s Certified Hospitality Digital Marketer (CHDM) study guide, HSMAI’s Marketing Advisory Board (MAB) recently discussed best practices for data analytics, attribution modeling, marketing skills, and more. Here are three takeaways from our conversation.

Research in Action: Morality in Decision Making

Dr. Jeffrey Beck, associate professor in Michigan State University’s School of Hospitality Business, discussed his research on “The Role of Individual, Organizational, and Moral Intensity Factors on Revenue Manager Decision Making,” at ROC 2019.



December 3 – 4, 2019
Orlando, Boca Raton, FL

HSMAI Adrian Awards Dinner Reception & Gala

January 21, 2020
New York, NY

HSMAI Marketing Strategy Conference

January 22, 2020
New York, NY


June 16-17, 2020
San Antonio, TX

Featured Member Benefit

HSMAI Conference Session Recordings

More than 30 sessions from 2017-2019 Revenue Optimization and Digital Marketing Conferences.

Video View

Celebrating 90 Years: An HSMAI Video Story

Take a journey through 90 years of innovation as HSMAI celebrates 90 years of fueling sales, inspiring marketing, and optimizing revenues for hotels and their partners.