A Message to Members


I hope this message finds you and your loved ones safe and healthy. Coronavirus has affected the hospitality industry like no other, and the challenge as well as the opportunity is to find some inspiration from our response to it. To that end, we have pushed a lot of information to our members in recent weeks, and thought it would be helpful to summarize these resources and initiatives so you can best leverage them and/or share them with your colleagues. Thank you again for being a member of HSMAI!

First, these resources are intended to address the short-term needs and priorities of our members:

> Global Coronavirus Resources: Regularly updated clearinghouse for all of HSMAI’s COVID-related content, including nearly three dozen original articles developed by HSMAI staff with insights and perspectives from industry thought leaders

> Traveler Sentiment Research: New Customer Insights section in our Insights newsletter with exclusive insights from some of the industry’s top researchers aggregated weekly

> Webinars: Two three-part series of Confronting Coronavirus webinars — Series 1 recordings (LINK, LINK, and LINK); Series 2 recordings (LINK)

> Virtual Executive Roundtables: Eight online programs featuring in-depth conversations for hotel chief sales, marketing, revenue, digital, and loyalty officers — find key takeaways from all of our Roundtables on the Global Coronavirus Resources page

> Special Report: Crisis Communications for Hospitality Marketing Professionals

> Marketing Cooperative Campaign: “Buy One, Give One,” in partnership with MMGY Global

> CHBA: Certified in Hospitality Business Acumen credential, now available for individual participation and at a reduced rate through July 31, 2020

Next, we’re in the process of developing additional resources that will take a longer-term look at the impact of coronavirus on hospitality sales, marketing, and revenue optimization, with an emphasis on recovery, including:

> ROC@Home: HSMAI’s signature event for revenue optimization professionals, extended into a global day devoted to revenue recovery on Wednesday, June 17.

> Recovery Playbooks: Three toolkits designed specifically for hospitality sales, marketing, and revenue optimization professionals, produced in partnership with Amadeus — AVAILABLE MAY 2020

> White Paper: Thought leadership on preparing for the new, post-COVID marketplace, produced in partnership with PHG Consulting — See link in this week’s Insights.

> Special Report: Original research on innovation in hospitality sales, marketing, and revenue optimization, produced in partnership with Ecole hoteliere de Lausanne (EHL) — AVAILABLE JUNE 2020

> Certification Guides: Digital copies of HSMAI’s official study guides for the Certified Hospitality Digital Marketer (CHDM) and Certified Hospitality Revenue Management Executive (CRME) credentials, now a member benefit – value $150.

> RO2WIN: Our multimedia course for anyone in the hospitality business who wants to understand revenue optimization, now offered at a reduced rate of $49 (Regularly $299) through July 31 to members only.

> Certification Scholarships: Two per month to be given out to members by HSMAI headquarters and chapters

I look forward to seeing you soon at one of HSMAI’s in-person events. Until then, stay safe and healthy — and thank you again for being an HSMAI member.


Robert A. Gilbert, CHME, CHBA
President and CEO
Hospitality Sales & Marketing Association International